- Food near night shift brewery for free#
- Food near night shift brewery full#
- Food near night shift brewery free#
Rapidly, developed an awesome fan base and moved to a bigger location,” said Their original concept was culinary-inspired non-traditional beers. Weīrewed 200 barrels that year, ” said Burns. “We had a 3-bbl system – basically glorified homebrew – in a 2,000 sq ft. O’Mara, and Michael Oxton would come home from their day shift jobs and brew Night Shift came about when the three partners – Burns, Oh yes, they’re dabbling in hard seltzer as well under the Hootīut let’s back up to 2012. Restaurant earlier this year, they operate their own distributorship, and they’reĬoffee roasters too.
Food near night shift brewery full#
Stretching their payroll toĪlmost 200 employees, they opened a second brewery location in Boston with a full Of 40,000 barrels” this year featuring a full range of beers. Night Shift is not just about light beer, however. The first few months sales are good– it’s off to Said Burns, “We had 1,000 people in our parking lot, and we estimate about 100,000 They repeated the Lite rollout for Lime Lite, further rubbing the big guys noses in it. Night Shift is proving them wrong and in May this year Macro beer’s view has always been craft brewers can’t make a light lager and theyĬan’t make enough volume. Was definitely part of the goal behind that beer.” Whirlpool and then Double IPAs? Can we move them through the spectrum? That To that light beer drinker”? O’Mara asked rhetorically. “Could we be their guide in their craft beer journey by providing something familiar Take a break from hoppier beers, they’re also hoping to turn new customers on to Time we’re staying local, community driven.” And, yes calories – 120 – are clearlyĪs well as providing a lighter alternative for existing customers who may want to The light beer drinker, we sorta need to be in the same arena as they are. Staying in the Big Beer ballpark also means things like radio ads. There’s a need for itĪmong retail restaurants and on the consumer side,” O’Mara said. Still, some people want a light beerīut it doesn’t really fit with that concept to sell Bud Light. Scratch kitchen places focus on quality and local. It turned out that Night Shift was ahead of the trend to lighterīeers and lagers that is visible industry-wide this year. Let’s hunt the Bud Light handles and the Miller handles. Like the guys at Jacks Abby and Lord Hobo. Kicking off IPA handles of other local brewers, said Co-Founder Michael O’Mara. Half barrels cost $10 orĪnother reason for the light beer approach was that their sales team was tired of Just a touch more than Bud Light so we’re in that ballpark. Softer margin on it, but it’s still profitable for us to do it,” said Burns. The light beer was Night Shift’s first go at 12-oz 12-pack cans. Now it’s their third best selling beer after Whirlpool (New England Pale Ale) and In 2018 Night Shift brewed 5,000 barrels of Nite Lite and
Food near night shift brewery free#
Taking a page out of macro beer, they held a big launch event last year with bandsĪnd free beer for the fans. Of them, we’re like, ‘Wait a minute, this is not one of those double dry hopped crazyīarrel-aged things, this is a light lager.'” “Once they (retailers) started ripping them up and doing single can sales The following year they released 200-300 cases to local stores
Food near night shift brewery for free#
It instead of you guys buying it and you guys can drink it for free ” Have the ability and equipment to make whatever we want, why don’t we just make
Summer after their shifts in the back,” said Co-Founder Rob Burns. “It stemmed originally from our brewers drinking Miller Lites and stuff in the They didn’t start out with the idea of competing in the Big Beer market. Make a light lager, Nite Lite, and recently released Lime Lite. Sure they make the full spectrum of craft beer – from IPAs, regular and NewĮngland, to fruity infused sours, to coffee porters and imperial stouts – but they also Enter the “macro nuisance” aka Night Shift Brewing.īased in Everett just outside of Boston, these guys call themselves Macro Nuisances. Just lie down in front of one of their 18-wheelers.” Michael Jackson saying, “If you want to try and take on the Big Guys, you may as well
In the early days of the craft beer revolution I remember the great beer writer Of Night Shift? Well, they’ve been making a name for themselves in Massachusetts as Million brewery in the Philadelphia area to supply PA and NJ markets.
Photo: Night Shift Founders Michael O’Mara, Rob Burns and Michael Oxtonīy Tony Forder, of the fastest growing breweries in Boston has announced plans to build a $10
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